Most people have, as one of their basic human needs, the need to identify with something. Maybe with a lot of things. People, places, groups, philosophies, personality types, and… neighborhoods. Whether you call it a sense of identity, a sense of place, or a sense of belonging, people like to feel like their neighborhood is special.
And I suppose that’s why, all around the world, neighborhoods have identifying signs. Signs that say, ‘You’re Home’, as residents return from wherever it is that they were.
St. Petersburg has a lot of neighborhoods, and most of them have some sort of identifying sign with either a logo, a symbol, or some other characteristic that is somehow related to that neighborhood. The city and its residents have done a good job of helping individual neighborhoods to show off their own unique character. As you drive around the city, if you take the time to notice, you can spot these signs everywhere.
This one is on 22nd Avenue South, just east of 4th Street, and it clearly lets you know that you’re entering the Old Southeast neighborhood.



